On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on a once radical idea: Soft landings followed by explosive take-offs or "running on clouds." Loved by millions worldwide, the entire line of On running shoes (including the immensely popular On Clouds) are engineered to perform all day, every day for athletes and everyday people on the go—wherever they go. We're constantly expanding our selection, so check back often!