Privacy Policy

Simpson Outfitters – Privacy Policy & Communications Notice

Last Updated: 27 June 2025

This Privacy Policy ("Policy") explains how Simpson Hardware and Sports, Inc. (d/b/a Simpson Outfitters) and its subsidiaries ("Simpson Outfitters," "we," "us," or "our") collect, use, disclose, and safeguard your personal information when you interact with our retail stores, websites (ShopSimpsons.com, HuntSimpsons.com), mobile applications, SMS programs, email marketing, and any other online or offline services we provide (collectively, the "Services"). By accessing or using the Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect information in three main ways:

  1. Information you provide directly – including your name, billing/shipping address, telephone number, email address, payment card token, account credentials, demographic details, product reviews, contest entries, photos, and any information you volunteer during customer‑service interactions or surveys.

  2. Information collected automatically – such as IP address, browser type, device ID, operating system, referring/exit pages, click‑stream data, search terms, geolocation data, and how you interact with our pages, apps, emails, and advertisements (see Section 2 – Cookies & Tracking).

  3. Information from third parties – for example, updated delivery addresses from carriers, fraud‑screening results from payment processors, social‑media profile data (when you choose to log in with a platform), marketing list appends, and loyalty‑program enrichment partners.

We retain personal information only as long as necessary to fulfill the purposes described below or as required by law. Typical retention periods are listed in Section 11.

2. Cookies & Similar Technologies

We, and certain trusted partners, use cookies, web beacons, pixels, SDKs, tags, and local‑storage objects to:

  • keep you signed in and remember your cart;

  • analyze website traffic and campaign performance;

  • personalize content, ads, and product recommendations; and

  • recognize your browser across devices and third‑party sites.

You can manage cookie preferences in our Cookie Settings tool (linked in the footer) or through your browser. If you disable cookies, some features may not work. We honor Global Privacy Control (GPC) signals where legally required.

Third‑Party Cookies & Ads

Analytics (e.g., Google Analytics 4, Hotjar) and advertising networks (e.g., Google Ads, Meta, TikTok, Microsoft Ads) may set their own cookies to measure performance or deliver interest‑based advertising. These parties may collect information about your activities over time and across different sites. To opt out, use industry tools at optout.aboutads.info or platform‑specific settings.

3. How We Use Your Information

We use the information we collect to:

  1. Process transactions and deliver products or services;

  2. Send transactional messages such as order confirmations, shipping updates, pickup notifications, fraud‑verification requests, and account alerts;

  3. Provide customer support and respond to inquiries;

  4. Administer loyalty, referral, and rewards programs;

  5. Conduct marketing by email, SMS, push notifications, and online advertising (with your consent where required);

  6. Improve and secure the Services, develop new features, debug, and detect fraud;

  7. Conduct analytics and research to understand aggregate shopping behavior; and

  8. Comply with legal obligations, resolve disputes, and enforce our Terms of Use.

We may combine information collected from different sources to better understand your preferences.

4. How We Share Information

We do not sell personal information for money. We may share certain data with partners for cross‑context behavioral advertising, which some U.S. state laws treat as a "sale" or "share." You can opt out (Section 9).

We disclose personal information only:

  • To service providers who process data on our behalf under binding contracts (e.g., payment processors, hosting providers, shipping carriers, SMS/email platforms, analytics, and advertising partners);

  • Within our corporate family for internal business purposes;

  • With your direction or consent (for example, when you post a product review or connect your account to a social platform);

  • To comply with law, respond to lawful requests, protect rights, property, or safety, or prevent fraud or abuse; and

  • In connection with a business transaction, such as a merger, acquisition, or asset sale.

5. SMS/MMS Mobile Messaging Terms

Simpson Outfitters offers an optional text‑messaging program (the "SO Alerts Program"). By opting in, you agree to the following:

Item Details
Program Name SO Alerts
Short Code / Number 71668 or 1‑844‑776‑2025
Message Types Order updates, account notices, marketing promotions, cart reminders
Opt‑In Voluntary; requires checkbox, keyword, or double opt‑in link
Opt‑Out Text STOP to cancel; you will receive one confirmation message
Help Text HELP or email support@shopsimpsons.com
Frequency 1–4 msgs/week (varies)
Cost Msg & data rates may apply
Age Gate You must be 18 or older (U.S.) or 16 or older (Canada)
Carrier Disclaimer Carriers are not liable for delayed or undelivered messages

Participation is not required to purchase. If you change or deactivate your mobile number, you must re‑enroll with the new number.

We log delivery receipts and interaction data (e.g., link clicks) for 24 months for compliance and analytics. We do not share mobile numbers with third parties for their own marketing.

6. Email Marketing Terms

  • Opt‑In – We send commercial emails only to subscribers who have provided affirmative consent (e.g., signup form, checkout checkbox).

  • Opt‑Out – Click "Unsubscribe" in any message or email support@shopsimpsons.com; processing may take up to 10 business days.

  • Transactional Emails – You will continue to receive service emails related to orders, account security, and legal notices even if you opt out of marketing.

  • Tracking – We use single‑pixel gifs to measure opens and clicks; disable images to block tracking.

7. Social Media & Community Guidelines

We welcome conversation on our social‑media pages and site reviews, but we enforce the following rules:

  1. Respectful Conduct – No harassment, hate speech, or personal attacks.

  2. No Unauthorized Advertising – Unsolicited promos or links may be removed.

  3. Stay On Topic – Keep discussions relevant to the post or product.

  4. Enforcement – Violations may result in content removal or account bans.

8. Your Privacy Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or port your data; opt out of targeted ads, sale/share, or certain profiling; and limit use of sensitive personal information.

  • U.S. Residents (CA, CO, CT, DE, FL, IA, MT, NE, NH, NJ, OR, TX, UT, VA, and any state adopting similar laws): Submit requests via support@shopsimpsons.com, call (803) 773‑3397, or mail Privacy Team, 40 W Wesmark Blvd., Sumter SC 29150. We will verify your identity and respond within statutory deadlines.

  • EU/UK Residents: You may also object to processing or lodge a complaint with your Supervisory Authority. Our EU Representative is PrivacyTrust Ltd., 42 Moorgate, London EC2R 6EL, UK (gdpr‑rep@privacytrust.com).

  • Canada (PIPEDA / Québec Law 25): You may request access or correction of your information using the contact methods above.

We will not discriminate against you for exercising any right.

9. Opt‑Out of Targeted Advertising / Do Not Sell or Share

To opt out of cross‑context behavioral advertising:

  1. Use the Do Not Sell or Share My Personal Information link in the footer;

  2. Adjust cookie settings in our preference center; or

  3. Enable a Global Privacy Control (GPC) signal in your browser.

10. Children’s Privacy

Our Services are not directed to children under 13 (U.S.) / 16 (EEA). We do not knowingly collect personal information from children. Parents may request deletion of a child’s data using the contact information below.

11. Data Retention & Security

Data Category Typical Retention Deletion / De‑ID Method
Transaction & tax records 7 years Secure archival; purged after statutory period
Marketing engagement logs 24 months Row deletion or hashing
Loyalty points & rewards Account life + 5 years Tokenization, then purge
SMS opt‑in status 6 years Removal from SMS platform
CCTV footage 30 days (unless incident) Automatic overwrite

We employ TLS 1.3 encryption, tokenized payments (PCI‑DSS v4), MFA for admin accounts, role‑based access, quarterly vulnerability scans, and annual penetration testing. No system is 100 % secure, but we follow NIST SP 800‑53 Moderate controls.

12. International Transfers

We store data on AWS (U.S.) and may transfer to other countries under EU Standard Contractual Clauses, UK International Data Transfer Agreement, and other appropriate safeguards.

13. Nevada, Vermont & California “Shine the Light”

  • Nevada & Vermont: We do not sell covered information as defined under NRS 603A or 9 V.S.A. §2430. Nevada residents may email support@shopsimpsons.com to make an opt‑out request.

  • California “Shine the Light” (Cal. Civ. Code §1798.83): California customers may request a list of third parties to whom we disclosed personal information for their direct‑marketing purposes in the preceding year.

14. Changes to This Policy

We may update this Policy periodically. Material changes will be announced via a banner on our sites/apps and, where required, emailed or texted to subscribers. The "Last Updated" date will always tell you when it was last revised.

15. Contact Us

Privacy Team – Simpson Hardware and Sports, Inc. (d/b/a Simpson Outfitters) 40 W Wesmark Blvd., Sumter SC 29150 USA-
(803) 774-3266
support@shopsimpsons.com

Copyright © 2025 Simpson Hardware and Sports, Inc. (d/b/a Simpson Outfitters). All rights reserved.