Privacy Policy

Last updated: September 16, 2026

Simpson Outfitters ("Simpson Outfitters," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase from our website, use our customer account or other online services, communicate with us, interact with our advertising, or visit one of our retail locations (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

1. Personal Information We Collect

The information we collect depends on how you interact with us and may include:

• Contact information, such as your name, email address, telephone number, billing address, shipping address, and other delivery information.
• Order and transaction information, such as products viewed or purchased, order history, returns, exchanges, discounts, gift cards, loyalty activity, and transaction details.
• Payment information, such as payment-card or other payment details. Complete payment credentials are generally collected and processed by Shopify, payment networks, and our payment service providers rather than stored directly by us.
• Account information, such as your login credentials, account preferences, saved addresses, and loyalty or rewards information.
• Communications, including messages, customer-service requests, reviews, survey responses, contest or promotion entries, and other content you submit to us.
• Device and usage information, such as IP address, browser type, device type, operating system, device identifiers, referring pages, pages viewed, searches, clicks, shopping-cart activity, and dates and times of access.
• Approximate location information, which may be derived from your IP address, and precise location information if you choose to provide it through a device or service that requests your permission.
• In-store information, such as purchase history, returns, customer-service interactions, and information you voluntarily provide at a retail location.
• User-generated content, such as product reviews, photographs, videos, social-media interactions, or other content you choose to make available.

Please do not provide sensitive personal information that we have not requested.

2. Sources of Personal Information

We may collect personal information:

• directly from you;
• automatically through cookies, pixels, tags, software development kits, and similar technologies;
• from Shopify and other vendors that help us operate the Services;
• from payment processors, shipping carriers, fraud-prevention providers, analytics providers, advertising partners, and social-media platforms;
• from publicly available sources; and
• from other parties when permitted by law.

3. How We Use Personal Information

We may use personal information to:

• provide, operate, maintain, and improve the Services;
• process payments and fulfill, ship, deliver, return, or exchange orders;
• create and manage customer accounts, rewards, and loyalty benefits;
• communicate with you about orders, accounts, service updates, security alerts, and customer support;
• personalize your shopping experience and recommend products that may interest you;
• send marketing emails or text messages when permitted by law and consistent with your choices;
• measure the effectiveness of our website, advertising, and marketing campaigns;
• administer promotions, contests, surveys, reviews, events, and other programs;
• detect, investigate, and help prevent fraud, security incidents, prohibited activity, and misuse of the Services;
• comply with legal obligations, enforce our terms and policies, and protect our rights and the rights of others; and
• carry out other purposes disclosed to you at the time the information is collected or with your consent.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to keep the website functioning, remember your preferences, understand how visitors use the Services, measure performance, prevent fraud, and support advertising.

Some of these technologies are necessary for the website to operate. Others may be used for analytics, personalization, or advertising. Depending on your location and the options available on our website, you may be able to manage nonessential cookies through our cookie-preference tool. You can also adjust your browser settings to block or delete cookies, although doing so may prevent some features of the Services from working properly.

5. Analytics and Interest-Based Advertising

We may work with analytics and advertising partners that collect information about activity on our Services and other websites or apps. These partners may use cookies, pixels, and similar technologies to help us understand performance, measure advertising, create audiences, and show ads that may be more relevant to you.

Certain privacy laws may define some advertising-related disclosures as a "sale," "sharing," or use of personal information for targeted advertising, even when no money is exchanged. Where required, we provide a way to opt out through the privacy or cookie controls available on our website or by contacting us using the information below.

Where required by applicable law and supported by our Services, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out for that browser or device. Because these signals are browser- and device-specific, you may need to submit the signal again when using a different browser or device.

6. How We Disclose Personal Information

We may disclose personal information to:

• Shopify and ecommerce providers that host and support our online store and customer-account features;
• payment processors and financial institutions that process transactions;
• service providers that assist with hosting, analytics, marketing, email and text messaging, customer support, reviews, loyalty programs, fraud prevention, security, shipping, delivery, and other business operations;
• advertising and social-media partners for campaign measurement, audience creation, and interest-based advertising, subject to applicable law and your choices;
• professional advisers, such as attorneys, accountants, auditors, and insurers;
• government authorities or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, property, customers, or the public;
• parties to a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business; and
• other parties at your direction, with your consent, or as otherwise disclosed when the information is collected.

We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you. We do not use or disclose de-identified information in an attempt to re-identify individuals, except as permitted by law.

7. Categories of Personal Information Disclosed

Depending on your interaction with us, the categories of personal information described in Section 1 may be disclosed to the recipients identified in Section 6 for business and commercial purposes. These categories may include identifiers and contact information, commercial and transaction information, internet or other electronic activity, approximate location, customer-service communications, and inferences used to personalize services or advertising.

We do not knowingly sell personal information for money. As explained above, some privacy laws may treat certain advertising-related disclosures as a sale, sharing, or targeted advertising. You may exercise applicable opt-out rights as described in Section 11.

8. Email and Text Message Choices

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link in an email. Even after you opt out of marketing emails, we may continue to send non-promotional messages about your orders, account, transactions, or our ongoing business relationship.

If you consent to receive marketing text messages, you may opt out by replying STOP to a message. For help, reply HELP or contact us using the information below. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase. Transactional or service-related messages may still be sent where permitted by law.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing the Services, maintaining business and transaction records, resolving disputes, enforcing agreements, preventing fraud, and complying with legal, tax, accounting, and regulatory obligations. Retention periods vary depending on the type of information, the reason it was collected, and applicable legal requirements.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measure or method of transmission over the internet is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.

11. Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have the right to:

• confirm whether we process your personal information and request access to it;
• request correction of inaccurate personal information;
• request deletion of personal information;
• obtain a portable copy of certain personal information;
• opt out of the sale or sharing of personal information, targeted advertising, or certain profiling;
• limit certain uses or disclosures of sensitive personal information, where applicable;
• withdraw consent where processing is based on consent; and
• appeal our decision regarding a privacy request, where applicable.

To submit a privacy request, email support@shopsimpsons.com or call 803-774-3266. Please describe the right you wish to exercise and provide enough information for us to identify the relevant records. We may need to verify your identity before completing a request. We will use information provided for verification only to process the request. If we cannot verify your identity or an exception applies, we may be unable to fulfill all or part of the request.

Where permitted by law, you may use an authorized agent to submit a request. We may require proof that the agent is authorized to act for you and may ask you to verify your identity directly. We will not discriminate against you for exercising applicable privacy rights.

To appeal a decision regarding a request, email support@shopsimpsons.com with the subject line Privacy Request Appeal and explain why you believe the decision should be reconsidered.

12. Third-Party Websites and Services

The Services may contain links to websites, apps, or services operated by third parties. We do not control and are not responsible for the privacy, security, or content of those third-party services. Review their privacy policies before providing personal information.

13. User-Generated and Public Content

Information you post publicly through product reviews, social-media pages, promotions, or other public features may be visible to others and may be copied or shared outside our control. Please do not post information you do not want to make public.

14. Children's Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you are a parent or legal guardian and believe a child has provided us with personal information, contact us at support@shopsimpsons.com or 803-774-3266 so that we can review and, when appropriate, delete the information.

15. International Visitors

Simpson Outfitters is based in the United States. If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States and other countries where we or our service providers operate. Those countries may have privacy laws different from those in your country.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or Services. When we make changes, we will revise the "Last updated" date at the top. If required by law, we will provide additional notice or obtain consent.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, contact us at:

Simpson Outfitters
40 West Wesmark Boulevard
Sumter, SC 29150
Email: support@shopsimpsons.com
Phone: 803-774-3266