Fishing

Custom built for working swimbaits in open water and in cover. Black Nickel Extra wide gap hoooks feature a tapered locking spring that securely holds baits in place cast after cast, extending the life of your soft plastics. Spring design allows angler...

Rapala DT (Dives To) Series - 2 inch (DT08) Hot Mustard The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. TPE - Durable,...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. TPE - Durable,...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. TPE - Durable,...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

Classic meat! Nothing holds its shape like a VMC® Bucktail Jig, tied with premium natural bucktail on an oval head for a lifelike, full-bodied appearance. Integrated tinsel fibers and 3D holographic eyes provide extra flash. Equally well-suited for...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like...

Constructed of premium balsa wood in a bite-sized portion, the Rapala® Ott's Garage Series Tiny Crankbait boasts tight wobble with finesse-like action for realistic movement, attracting large predators for deep-set bites. The silent, flat sided body,...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...