Reaction Innovations

Reaction Innovations Fat Flirt 8.25 The Fat Flirt 8.25 is a more cushion for the pushing version of our original Flirt worm. A girthy Flirt perfect for magnum shakey heads, large drop shot rigs,...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet Beaver in a more compact size. When cold fronts move...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color range will cover any situation you may encounter on...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Some of our favorite presentations are on Alabama rigs,...

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure to fish with year round, on any...